Made in where? Those lies, damned lies and labels

A few weeks ago I was in New York, interviewing the grand fromage – or should that be the Big Pretzel? – of a successful accessories leviathan, when I was asked to turn off my tape recorder. That’s normally the point when you sit back in anticipation of a juicy confession. But this was about manufacturing. Yup, some journalists get all the scoops.

Still, it made me realise how sensitive upmarket brands have become about where their products are made. Ask if they manufacture in China and you get the sheepish/defiant/in-denial or out-and-proud look (Prada has used the “Made In China” tag as a selling point for some less expensive designs)….

Made in where? Those lies, damned lies and labels – Telegraph via @TeleFashion http://ow.ly/gkeEd

Made in Scotland: Chanel, and Made in the UK: Victoria Beckham

Made in Scotland: Chanel, and Made in the UK: Victoria Beckham

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