Bottega Veneta all Italian success, indeed Veneto
April 25, 2012 2 Comments
While Made in Italy is the headline, the subtitle Made in Veneto is equally, if not more, indicative. Founded in 1966 and famous for its ‘intrecciato’ or woven handbags, the brand was purchased in 2001 by Gucci Group and has become the best performer of the parent company.
The magic of these bags comes from the passion that creative director Tomas Maier and the craftspeople that work closely with him instill in the products. Bottega Veneta is not only bags, and recently took part in Salone del Mobile in Milan proposing interesting collaborations.
Eighty percent of the brand’s bags are handmade and all are woven in the northern Italian region of Veneto.
With double-digit growth of the past two years, the need is to have become more specialized workforce, thus creating jobs and know-how. It was thus created the Montana Women’s Cooperative. They all have previous experience in working with leather and textiles and were further trained by master craftsmen. The technique of weaving bags Bottega Veneta is called ‘intreccio infilato’ and was used by ‘Vicentini’ (from Vicenza) artisans for centuries.