Ferragamo enchants the Hollywood stars, and then emerging countries
May 4, 2012 Leave a comment
Salvatore Ferragamo was one of the most influential footwear designers of the twentieth century, popular in Hollywood where he successfully led his handmade creations, unique design and great attention to the marriage of beauty and comfort.
After working for a year in Naples by a shoemaker, he returned to his hometown Bonito, where he opened a small shop that produced handmade shoes for the ladies of the place. In 1914 he left for the United States to reach one of thebrothers in Boston, who worked in a shoe factory. After a short stay he moved to California, initially in Santa Barbara, where he opened a shop repair and manufacturing of customized shoes. He worked for The American Film Co. and studied anatomy at the University of California.
Later, in 1923, he moved to Hollywood, where he opened the Hollywood Boot Shop, and soon earned the name ”Shoemaker to the stars“.
After thirteen years of activity in the United States, returned to Italy in 1927. He settled in Florence and opened his first workshop. The Futurist painter Lucio Venna, in 1939, produced the first advertisement of Ferragamo and designed the label for his creations.
In the fifties Spini Ferroni Palace, Ferragamo became a favorite of film actresses, the international jet set and royal families, who were in his showroom to order shoes considered extraordinary for quality and creativity.
Ferragamo was sometimes referred to as a visionary, with designs ranging from his bizarre creations, often true works of art of excellent design, with lines of more traditional style, which often served as inspiration to other footwear designers of his time.
In 2011 Ferragamo S.p.A. is the fashion company with the largest share of turnover in emerging countries, that the IPO last summer has gained about 75%.
The calculations were made by analysts at Goldman Sachs, who estimated a revenue growth of 14.7% (2012), 12.6% (2013) and 12.4% (2014). In addition, Goldman Sachs predicts that will grow during the return on investment, rising from 18.5% in 2011 to 19.6% in 2014, with an improvement in profitability.